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  • Honor Sees Huge 25% Growth in Q1 2026 — What’s Driving the Surge?

    Honor Sees Huge 25% Growth in Q1 2026 — What’s Driving the Surge?

    The global smartphone market had a rough start to 2026 – but Honor didn’t get the memo. New data from Counterpoint Research shows Honor shipments grew 25% year-over-year in Q1 2026, making it the only smartphone brand besides Apple to post positive growth in a quarter where the overall market contracted 6%.

    Apple led all brands with a 5% YoY increase, buoyed by strong iPhone 17 series demand and the budget-friendly iPhone 17e. Honor followed close behind — a remarkable result for a brand still expanding its global footprint.

    honor growth

    What’s driving Honor’s momentum?

    The Magic 8 series has been a key growth engine, but Honor’s boldest move came at MWC 2026: the debut of its ROBOT PHONE, which generated significant buzz and positioned the brand at the cutting edge of smartphone innovation.

    “Q1 2026 was a big win for Honor,” said Guan Haitao Thomas, Global CMO at Honor. The numbers back him up.

    The rest of the field

    Samsung holds 20% market share but saw shipments fall 6%. Xiaomi dropped from 14% to 12% market share — a 19% year-over-year decline. OPPO and Vivo round out the top five.
    Counterpoint flagged ongoing pressure from DRAM and NAND memory chip shortages, combined with weak consumer demand, as headwinds the entire industry must navigate in the months ahead.

    What’s next for Honor?

    The company isn’t slowing down. Honor is preparing to launch its 600 series and will unveil its “N Series Elevated” lineup next week, promising several flagship-tier upgrades.
    In a market defined by consolidation and decline, Honor is moving in the opposite direction.

  • Vivo is number #2 in India, beats Samsung

    Vivo is number #2 in India, beats Samsung

    Samsung, which once led India’s smartphone market, fell into third place in the quarter that ended in December, even as the South Korean giant continues to make big bets on the still-growing rare handset sector. According to research firm Counterpoint, 158 million smartphones shipped in India in 2019 up from 145 million the year before.

    Vivo, a Chinese company, surpassed Samsung in Q4 2019 to become India’s second-largest smartphone vendor. Xiaomi, with command over 27% of the market, maintained its top spot in the nation for the tenth consecutive quarter.

    In 2019, Vivo’s annual smartphone shipment increased by 76 per cent. The aggressive positioning of the Chinese company’s budget S series of smartphones— priced from $100 to $150 (the sweet spot in India)—in the brick and mortar segment and acceptance of e-commerce sales helped it beat Samsung, Counterpoint analysts said.

    Vivo’s market share jumped 132% between Q4 of 2018 and Q4 of 2019, according to the research firm.

    vivo

    Realme, who spun out of Chinese smartphone manufacturer Oppo, took the fifth place. Oppo took fourth position.
    Samsung has dramatically lowered some of its handsets prices in the country and also introduced smartphones with local features, but is struggling to compete with an army of Chinese smartphone manufacturers. The firm has not responded to a request for comment.
    Realme took Indian market by storm. The two-year-old firm has reproduced the country’s strategy for Xiaomi and has so far concentrated on aggressively low-cost Android smartphones being sold online.
    Vivo and Oppo, on the other hand, have spread over the years to smaller towns and cities in the region, and have inked deals.

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